According to Motoring Research, one in ten of us now buy a used car without seeing it first. This research suggests that sight-unseen used car purchases are on the up with 11% of buyers committing to a purchase without seeing the car first. This data comes from an AA Cars poll of 19,350 drivers.
It seems that with the average used car getting younger, and therefore, more expensive, buyers are seeing it as a less risky purchase.
Interestingly, 52% of those who hadn’t yet purchased a sight-unseen used car said they would consider it if the car had been examined by a pre-sale vehicle inspector from a trusted brand.
So what has led to this change?
Consumers value dealers being upfront and transparent, with advert presentation high on their list of priorities. Displaying exhaustive information about the car, along with lots of pictures and videos would also make consumers more likely to purchase a car online.
Ten years ago, consumers wouldn’t have even considered purchasing a car without seeing it first, however, with so much more information available with the click of a mouse, and the confidence consumers now have in trusted dealerships, it seems that consumer buying behaviour, when it comes to purchasing a used car, is changing.
But what do you think? Would you purchase a used car online? Let us know your thoughts…
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