Yes, that’s right. Imagine the design of the roller coaster cars! Ferrari have announced plans to open a theme park at Spain’s PortAventura just south of Barcelona. Expect suitably high-octane thrills and lots of red, we’d imagine.

The Italian supercar maker already has Ferrari World in Abu Dhabi – the world’s largest indoor amusement park – and is set to delight Ferrari fans and their families in Europe from next year.

Specific details about Ferrari Land’s attractions have yet to be unveiled, but some treats in store for us are meant to include the highest and fastest vertical accelerator in Europe, restaurants, driving simulators, F1 exhibits and the world’s first Ferrari-themed hotel – 250-room five-star place shaped like an F1 front wing. Where do we sign up?

Ferrari Land Hotel

Work has already begun to build the £83 million adventure park at PortAventura, which sees 4 million thrill-seekers pass through their turnstiles (do theme parks still have turnstiles?) each year. The attraction is expected to add plenty more visitors to that number.

Who will be booking their flights to Barcelona and picking up some Ferrari Land tickets when they go on sale? And do you think idea of a theme park ‘cheapens’ the luxury brand?

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